Contractor Marketing Resources

Everything you need to dominate local search and generate more service calls

Free Digital Marketing Guides for Contractors

Free resources to help contractors across Denver metro dominate Google and grow their businesses online. From local SEO guides to Google Business Profile optimization checklists, we share everything we've learned helping 100+ contractors generate consistent service calls through proven digital marketing strategies.


Whether you're trying to rank higher on Google, optimize your Google Business Profile, build a high-converting website, or run effective PPC campaigns, these resources will help you understand what works for contractors in competitive markets like Denver, Westminster, Boulder, and across Colorado's Front Range.



Built by a former ASE-certified diesel mechanic who understands the trades, these guides cut through the marketing jargon and focus on what actually matters: getting your phone to ring with qualified leads from homeowners and property managers who need your services now.

Ultimate Guide to Local SEO for Contractors

Complete step-by-step guide to ranking #1 in local search results when homeowners search for contractors in your area. Most contractors lose jobs because they're invisible on Google - this guide fixes that. Learn the exact system we use to help contractors dominate "near me" searches and outrank competitors across Denver metro and beyond.


What You'll Learn:


  • How to dominate "contractor near me" searches in your service area
  • Keyword research strategy for contractors (what customers actually search)
  • On-page SEO optimization for service pages
  • Google Business Profile setup and optimization
  • Technical SEO basics that impact rankings
  • Local citation building and NAP consistency
  • Link building strategies that work for trades


Perfect for: Contractors tired of losing jobs to competitors who just show up higher on Google. Whether you're brand new to SEO or trying to improve existing rankings, this guide walks you through everything step by step.

Read the Guide →

Google Business Profile Optimization Checklist

Downloadable checklist to optimize your GBP from top to bottom and rank in the local map pack. When someone searches "HVAC repair near me" or "emergency plumber," the businesses in that map pack get the calls. This proven system helps you claim one of those three spots and generate more service calls from customers actively searching in your area.


What's Included:


  • Complete GBP setup and verification checklist
  • Photo optimization guide (what to shoot, how to optimize)
  • Service category selection strategy
  • Review generation system and templates
  • Post scheduling strategy and content calendar
  • NAP consistency audit checklist
  • Q&A optimization tactics


Perfect for: Contractors who want fast results. GBP optimization typically shows improvements in 2-4 weeks - much faster than traditional SEO. If you're not showing up in the map pack, you're losing calls every single day.

Download Free Checklist →

Complete Lead Generation Guide for Contractors

Stop relying on referrals and start generating consistent service calls from multiple channels. Learn how to combine SEO, Google Business Profile optimization, targeted advertising, and reputation management into one system that keeps your phone ringing with qualified customers who are ready to book.


What You'll Learn:


  • Multi-channel system for consistent service calls
  • How to qualify calls before wasting time on tire-kickers
  • Tracking which marketing channels generate actual revenue
  • Cost per call benchmarks by trade (HVAC, plumbing, roofing, electrical)
  • Converting estimates into booked jobs
  • Scaling your call volume without sacrificing quality

Read the Lead Generation Guide →

Contractor Website Conversion Checklist

The 15 must-have elements every contractor website needs to convert visitors into service calls. Most contractor websites look nice but don't generate calls - this checklist fixes that. Use it to audit your current site or build a new one that turns browsers into booked jobs.


What's Included:


  • Click-to-call button placement and setup
  • Mobile optimization essentials (60%+ of searches are mobile)
  • Service page structure that converts
  • Local SEO integration checklist
  • Trust signals and social proof placement
  • Load speed optimization basics


Perfect for: Contractors who have a website that's not generating calls, or planning to build/redesign a site that actually works as hard as you do.

Get the Checklist →

Browse Resources By Topic:

Find exactly what you need to grow your contractor business online. All guides are written specifically for trades and service businesses competing in local markets.

SEO for Contractors

Learn how to rank higher on Google and dominate local search results in your service area.

Google Business Profile for Contractors

Master your Google Business Profile to show up in the map pack and generate more local service calls.

Website Design for Contractors

Build contractor websites that convert visitors into paying customers and service calls.

PPC for Contractors

Run profitable Google Ads campaigns that generate qualified service calls without wasting budget.

Reputation Management for Contractors

Build and protect your 5-star reputation to win more jobs and generate more service calls.

Lead Generation for Contractors

Generate consistent, qualified service calls for your contracting business.

Denver Metro Contractor Marketing

Local strategies for contractors competing in Denver, Westminster, Boulder, and across Colorado's Front Range.

Trade-Specific Marketing Guides

Marketing strategies tailored to your specific trade - HVAC, plumbing, roofing, electrical, and more.