How much does contractor marketing cost?

Contractor marketing services typically range from $1,500-$5,000 per month depending on your service area size and competition level. Our clients see an average return of 300-500% on their marketing investment within 6 months.

How long before I see results from contractor marketing?

Most contractor businesses start seeing results within 30-45 days of implementing our marketing strategies, with significant improvement in call volume by the 90-day mark. PPC campaigns can generate leads almost immediately, while SEO and reputation management show progressive improvements over 3-6 months.

Industries We Serve | Digital Marketing Agency for Contractors

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At HighPoint Digital, we're not just another contractor marketing agency. We were founded by a former ASE-certified diesel mechanic with 15+ years of experience in the trades, giving us insider knowledge that marketing generalists simply don't have. This unique background provides us with firsthand understanding of the challenges and opportunities facing contractors and service businesses across Colorado.

Based in Denver, our contractor marketing services are specifically designed for plumbers, HVAC technicians, roofers, diesel repair shops, auto repair shops, and dealerships throughout Boulder, Aurora, Lakewood, and across Colorado. We focus exclusively on what matters most: keeping your phones ringing, schedules booked, and driving measurable business growth for your contracting business.

Plumbers

Plumbing businesses need a consistent flow of both emergency and planned service calls. Our specialized plumber marketing approach includes:

Emergency Response Visibility: Optimizing for urgent searches to capture high-value emergency calls

Service Area Optimization: Targeted local strategies to dominate specific neighborhoods and communities

Reputation Management: Building and showcasing stellar reviews to establish trust in a service area where homeowners are particularly cautious

Service Line Marketing: Highlighting specific high-profit services from drain cleaning to repiping

Our plumbing contractor clients typically experience a 40% increase in booked jobs within 90 days of implementing our marketing strategies.

HVAC Contractors

Your HVAC business faces unique seasonal challenges and high customer acquisition costs. Our specialized HVAC contractor marketing services focus on:

Seasonal Campaign Optimization: Maximizing visibility during peak seasons while maintaining steady lead flow year-round
Emergency Service Visibility: Ensuring your HVAC business appears prominently when homeowners search for urgent repairs
Preventative Maintenance Programs: Marketing strategies to build recurring revenue through maintenance agreements
Competitive Differentiation: Highlighting your unique service guarantees, certifications, and expertise to stand out in a crowded HVAC market.

Our HVAC clients typically see a 30-50% increase in qualified service calls within the first six months of implementing our contractor marketing strategies.

Roofers

Roofing contractors face unique challenges, from seasonal demands to high competition and complex sales processes. Our specialized roofing contractor marketing strategies include:

Storm Response Marketing: Rapid deployment of targeted campaigns after severe weather events

Inspection Request Generation: Converting homeowner concerns into scheduled roof inspections

Insurance Work Specialization: Marketing to homeowners navigating insurance claims

Material and Warranty Differentiation: Showcasing your specific roofing systems and guarantees

Our roofing clients typically see inspection requests increase by 60% and conversion rates improve by 25% within the first storm season after implementation.

Diesel and Auto Repair Shops

As former diesel mechanics ourselves, we have unparalleled insight into marketing for repair businesses. Our auto and diesel repair marketing strategies include:

Fleet Service Marketing: Targeted campaigns to attract commercial accounts and fleet maintenance contracts

Specialty Service Promotion: Highlighting your shop's unique capabilities and certifications

Preventative Maintenance Programs: Marketing strategies to build recurring revenue

Parts and Labor Transparency: Building trust through clear communication about your pricing and processes

Our repair shop clients typically experience a 35% increase in booked service appointments and a 20% increase in average ticket value.

Electrical Contractors

Electrical contractors require marketing that establishes both expertise and trustworthiness. Our specialized electrical contractor marketing approach includes:

Safety and Certification Emphasis: Highlighting your credentials and commitment to safety

Commercial vs. Residential Specialization: Targeted campaigns for your primary customer segments

Emergency Service Visibility: Ensuring visibility for urgent electrical problems

Project Showcase Marketing: Featuring impressive installations and complex problem-solving

Our electrical contractor clients typically see qualified leads increase by 45% within the first six months.

Additional Home Service Contractors

Home service specialty businesses face unique challenges in standing out and maintaining consistent lead flow. Our specialized marketing services for these contractors focus on:

Industry-Specific Campaign Development: Creating targeted strategies for fencing, flooring, painting, windows, and other specialty trades

Visual Portfolio Optimization: Showcasing your craftsmanship through before/after galleries and project highlights

Service Area Targeting: Developing neighborhood-focused campaigns that generate leads in your most profitable areas

Competitive Differentiation: Highlighting your unique materials, warranties, and service guarantees against larger competitors

Our specialty home service clients typically see a 25-40% increase in qualified leads within the first 90 days of implementing our focused marketing strategies.

Google Business Profile Optimization

We optimize your Google Business Profile to dominate local search and map results – critical for service businesses that depend on local visibility. Our contractor-specific GBP strategies include category optimization, service area configuration, photo management that showcases your work, and review generation systems that improve your ranking in the Local Pack. For emergency service contractors, where appearing in the top three map results can mean thousands in additional revenue, our GBP optimization directly impacts your call volume from high-intent local searches.

Contractor Website Design That Converts

We build contractor websites designed specifically to generate calls and leads, not just look pretty. Our websites are optimized for mobile users searching for urgent services, with click-to-call buttons prominently featured and emergency service information immediately visible. We incorporate contractor-specific conversion elements like service area maps, license/certification displays, and estimate calculators that turn visitors into real calls. Unlike typical web designers, we build every page with both SEO and conversion rate optimization in mind, ensuring your site doesn't just attract visitors but actually drives the phone calls that grow your contracting business.

Local SEO For Contractors

Our specialized local SEO strategies help your contracting business appear when nearby customers search for your services, with a focus on service area optimization. By dominating local search results, we drive more high-quality calls from customers actively looking for your specific services right in your target neighborhoods. Our team leverages 8+ years of contractor SEO experience to implement proven citation building, service-specific content creation, and neighborhood-targeted landing pages that consistently outrank larger competitors. We closely monitor Google's local algorithm updates and adjust strategies accordingly, ensuring your contracting business maintains visibility even as search patterns evolve.

Targeted PPC for Immediate Results

When you need service calls now, we create laser-focused Google Ads campaigns that reach homeowners actively searching for your services. Our contractor-specific PPC strategies target emergency keywords with high conversion intent, implement call-only ads for urgent service needs, and optimize geographic targeting to your most profitable service areas. We continuously refine campaigns based on cost-per-call metrics and call quality analysis, ensuring you're not wasting budget on clicks that don't turn into revenue-generating service calls.

Reputation Mangement

We help you consistently generate positive reviews and manage your online reputation – crucial for contractors who need to establish trust in a competitive market. Our systematic approach includes post-service review requests, customer satisfaction monitoring, and strategic responses to both positive and negative feedback. For contractors, where a single negative review can cost thousands in lost business, our reputation management strategies build a robust shield of positive customer experiences that converts hesitant prospects into confident callers.

local marketing agency in Denver specializing on marketing for contractors.

Trade Experience:

Founded by someone who's worked 15+ years as an ASE-certified diesel mechanic, we understand your business like no other marketing agency for contractors in Colorado. We know the seasonal challenges, customer acquisition hurdles, and competitive landscapes that contractors face because we've experienced them firsthand in the trades. This real-world experience allows us to create content that truly resonates with your target audience's needs and concerns. We understand the exact terminology your potential customers use when searching for contractor services, ensuring your marketing materials speak directly to their specific problems and needs.

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google search console screenshot showing growth for local contractor in denver.

Results Focus:

We measure success by phones ringing and schedules booked - not just clicks or impressions. Our reporting emphasizes actual booked jobs, revenue generated, and return on marketing investment rather than vanity metrics that don't impact your bottom line. We use advanced analytics to forecast lead quality and conversion rates, ensuring your marketing budget generates maximum ROI. Our comprehensive tracking system follows the customer journey from initial awareness to final booking, providing clear, data-driven evidence of how our strategies directly contribute to your business growth.

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marketing agency for contractors in Denver, Colorado.

Local Expertise:

As a Colorado-based marketing agency serving Denver, Boulder, Aurora, Lakewood, and beyond, we understand the unique market dynamics and seasonal patterns affecting contractors in our region. Our strategies account for Colorado's weather patterns, regional customer behaviors, and local competition to give you an edge in your specific service areas. We develop highly targeted, location-specific content that addresses the particular concerns of homeowners in different neighborhoods and communities. By analyzing detailed local search data, we identify specific market opportunities that other agencies miss, creating a significant competitive advantage through our deep understanding of your local service areas.

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How much does contractor marketing cost?
Contractor marketing services typically range from $1,500-$5,000 per month depending on your service area size and competition level. Our clients see an average return of 300-500% on their marketing investment within 6 months.
How long before I see results from contractor marketing?
Most contractor businesses start seeing results within 30-45 days of implementing our marketing strategies, with significant improvement in call volume by the 90-day mark. PPC campaigns can generate leads almost immediately, while SEO and reputation management show progressive improvements over 3-6 months.

Do you work with competitors in the same area?
No, we do not work with competing businesses in the same service area. Once we partner with an HVAC company in Denver, for example, we won't work with competing HVAC businesses in that market. This exclusivity ensures your marketing investment isn't undermined by us helping your direct competitors.
What makes you different from other marketing agencies?
What makes us different is our combination of trades experience and marketing expertise. Unlike general marketing agencies, we exclusively serve contractors and trades businesses. Our founder's 15+ years of experience as an ASE-certified mechanic means we understand your business from the inside. We focus on metrics that matter: calls, booked jobs, and revenue growth instead of vanity metrics that don't translate to business growth.

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Industries We Serve: Your Trusted Digital Marketing Agency for Contractors

Helping contractors and home service businesses get more calls, earn more customers, and grow through proven digital marketing strategies.

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